Like many others have stated, I felt instantly comfortable with Jeff Wheelock starting with the first phone call. He was up front about the pricing and scope of his services. He was ready to work with me right away. When it came time to review the FDD and contract, he gave his frank opinion along with patient teaching of what certain items meant. I'm pretty well educated and had lots of experience with contracts before, but there were still about 4 key sections that I had not noticed would leave me very vulnerable. I'm pretty tough to impress and my expectations were exceeded working with Jeff.

The best money we spent in analyzing our franchise opportunity by a long shot. The advice was practical and sound. I would recommend Jeff Wheelock to any person that is evaluating a franchise opportunity and implore them that his review of the franchise documents is a critical part of the due diligence process.

Jeff took me through my franchise agreement line by line making sure i understood every detail i was signing. He focused on two main categories - am i protected if things go really well and am i protected is if things do not go well. I had no idea how exposed i was in the downside scenario until he walked me through a few example situations. I also did not understand the exposure i was taking on the upside scenario. When i read the agreement i read the part about territory completely wrong and because of his accurate assessment of territory i chose to not pursue this franchise. He created a simple to read addendum that i was able to send on to the franchise owners and gave me great tips on negotiating terms. When i find another franchise i intend to pursue i will definitely contact Jeff again to review any agreements before i sign.