Jeff took me through my franchise agreement line by line making sure i understood every detail i was signing. He focused on two main categories - am i protected if things go really well and am i protected is if things do not go well. I had no idea how exposed i was in the downside scenario until he walked me through a few example situations. I also did not understand the exposure i was taking on the upside scenario. When i read the agreement i read the part about territory completely wrong and because of his accurate assessment of territory i chose to not pursue this franchise. He created a simple to read addendum that i was able to send on to the franchise owners and gave me great tips on negotiating terms. When i find another franchise i intend to pursue i will definitely contact Jeff again to review any agreements before i sign.

I can not recommend Jeff highly enough. From the very first time I spoke to him on the phone, through to the very thorough line by line review of the franchise agreement he was very informative, explaining issues, both good and bad, in simple easy to understand language. In addition to line by line analysis, the amendments and negotiating points were invaluable. I will definitely use Jeff in the future and would recommend him to anyone thinking of starting a franchise.

The best money we spent in analyzing our franchise opportunity by a long shot. The advice was practical and sound. I would recommend Jeff Wheelock to any person that is evaluating a franchise opportunity and implore them that his review of the franchise documents is a critical part of the due diligence process.